Chum Churum Saero Soju 375ml

Unveiled in September 2022, the ‘Saero’ Soju captivates with its contemporary and inventive design, drawing inspiration from the graceful contours of traditional Korean pottery. This exceptional spirit boasts a rejuvenating and velvety taste, proudly presented as a ‘zero sugar’ soju. Within a mere 7 months of hitting the market, Saero achieved an extraordinary milestone by surpassing 100 million bottles sold in Korea in April of this year. Distinguishing itself from conventional soju, Saero is a sugar-free libation that meticulously preserves the authentic essence of soju through the distilled method, ensuring a sharp and seamless finish. Experience innovation and tradition harmoniously blended in every sip of Saero Soju.